a. General Collection. We as well as our third party service vendors and supporting advertisers may automatically collect information from you. We use technologies such as cookies, web beacons, pixel tags, log files, local storage and similar mechanism to automatically collect information when you visit and use our Website. These technologies collect internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This information is used to analyze trends, administer our Website, track a user’s movements through our Website and gather demographic information about our entire user base. We also use these tools to measure the effectiveness of email communications and other marketing tools and to pay service vendors. We may prepare or receive reports based on these technologies on an individual or aggregated basis including the links to cookies to Personal Information you have provided us.
b. Third Party Collection. We allow third-party companies to use cookies, pixels or other similar technologies on our website to collect and use demographic and behavioral information. This includes hashed data, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, content viewed, search terms, location of the device, a cookie identifier, communication type and browser information. These third parties include advertisers, service providers, affiliate-marketing networks and other companies with whom we partner to provide certain offers, promotions or features available on or through our website, or to display advertising on our or a third party website. Such third parties may use cookies to provide advertisements about goods and services likely to be of interest to you, to track transactions and to assist us in providing, evaluating, and improving our website, products and services. Further, third parties may use information they directly collect from you in combination with information we provide or information they collect from another source. We do not have access to or control of the third-party tracking technology.
c. Google Analytics and Adsense. We also use Google Analytics which is an analysis service also provided by Google Inc. Google utilizes the data collected through its cookies to track and examine the use of this website, to prepare reports on its activities, and to share them with other Google services. You may opt-out of the Google Analytics service using Google’s Browser Add-available at https://tools.google.com/dlpage/gaoptout/. Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites. Finally we use Google AdSense service whose use of advertising cookies enables it and its partners to serve ads to you based on your visit to our or other websites on the Internet. You may opt out of personalized advertising by visiting Ads Settings. (Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.)
d. Management and Removal of Cookies. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. To manage Flash cookies, please click here: http://www.macromedia.com/support/documentation/ en/flashplayer/help/settings_manager07.html. You can opt out of some of our vendors' use of cookies and other technologies, or to tailor personalized content or advertising to you by visiting http://www.networkadvertising.org/choices/, http://assets.invitemedia.com/opt-out.html and http://www.clicktale.net/disable.html. Please know that if you delete all cookies, the opt-out cookie may be deleted and you will need to perform the opt out again. For more information, see http://www.networkadvertising.org/faq#question_11. Please note that opting out of targeted/ personalized advertising does not opt you out of being served advertising. You will continue to receive generic ads. At this time we do not respond to browser do not track signals.
e. IP ADDRESSES. Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). Your IP Address is identified and logged automatically in our server log files whenever you visit our Website. At the same time we log the time of the visit and pages you viewed. Collecting IP Addresses is standard practice on the Internet and is done automatically by many websites. We use IP Addresses to calculating the number of unique visits to our Website, to diagnose Website or server problems, mapping and other administrative functions. We may use and disclose IP Addresses for the same purposes for which we use and disclose Personal Information.